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One of the most common questions we get asked is, what is "Open Innovation?". Now we could go into all sorts of details and readings, but we thought it would be much more fun for you to look at a short video (4:27) from Henry Chesbrough Professor at UC Berkly. He does a great job of illustrating this new model of business and innovation.

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Back to ABOUT US


Drayton Weissenfels' official announcment of strategic alliance with Yet2.com

Drayton Weissenfels officially announced its strategic alliance with Yet2.com to the world on Earth Day 2008. "We believe that open innovation will play a major role in solving problems related to the climate crisis" said Dwayne Matthews, President, Drayton Weissenfels " We are committed to connecting parties that have a focus on green issues"



Drayton Weissenfels enters into a strategic alliance with
world’s largest innovation and technology transfer marketplace

April 21, 2008 (Toronto, ON) - Drayton Weissenfels Inc. today announced that it has entered into a strategic alliance with Yet2.com, the largest and most active technology marketplace in the world, to provide Canadian companies a platform where domestic and international parties interested in open innovation can connect to transfer intellectual property and technology to create value added outcomes.

The alliance connects Canadian corporations to 140,000 Yet2.com active registered users and most of the fortune 500 community – 40 per cent of the world’s research and development capacity – allowing for open innovation to be more accessible, efficient and cost-effective.

“Drayton Weissenfels is among the first to embrace the open innovation model in Canada,” says Dwayne Matthews, President, Drayton Weissenfels. “We have access to the largest aggregation of companies that are interested in open innovation allowing for Canadian technologies to be easily identified, improved and licensed while creating valuable global connections for our clients.”

In a world of broadly distributed knowledge, some organizations cannot afford to entirely rely on their own innovation and research and development to succeed in the creation of technologies. These businesses will need to consider buying or licensing processes from other companies in order to stay competitive. Additionally, internal innovations not being used by an organization could be taken to other businesses through licensing or joint ventures.

Until now there has not been an open channel of this size for the flow of innovation on an international level. Drayton Weissenfels’ strategic partnership with Yet2.com enables it to act as a revolving doorway of introductions for clients by connecting them globally to entire target markets in a six to eight week time period. Drayton Weissenfels also provides marketing and branding consultation making its clients look more attractive to innovation seekers.

About Drayton Weissenfels
Drayton Weissenfels connects innovation, ideas and intellectual property to industry by leveraging open innovation, a process that enables companies to have wider distribution of research and development initiatives by accessing global expertise through licensing, purchasing intellectual properties and processes. The sole Canadian partner of Yet2.com, one of the largest technology transfer marketplaces in the world, Drayton Weissenfels helps companies generate revenue streams from underutilized intellectual property. Drayton Weissenfels is based in Toronto, Canada. For more information visit www.draytonweissenfels.com.

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