About Yet2.com
Intangibles such as intellectual property (IP) comprise as much as 75% of the market value of many companies. Yet, many companies do a less-than-optimal job of leveraging and extracting value from their IP.
Yet2.com Inc. and its online marketplace were founded in 1999 to promote technology licensing and transfer, with joint investment from Siemens, Bayer, Honeywell, DuPont, Procter & Gamble, Caterpillar, and NTT Leasing. The privately held company has offices in the Unites States, Europe, and Japan.
Intellectual Property
The technology acquisition and licensing market is estimated at $105 billion USD and is growing rapidly. But without a global marketplace dedicated to the transfer of intellectual assets, finding potential buyers and sellers of technology would be a hit-or-miss proposition. "R&D intellectual property is not a traditional product, so people don't know quite what to do with it," says Forrester research analyst Steve Kafka. "It's usually the old-boy network. You call up your friend at Philips because that's who you know."
Because that process relies heavily on personal networking, it may take up to 18 months (or more) to find a buyer and to negotiate a deal. It's even harder to fill a technology need that your organization has that might allow you to bring a new product to market more quickly--where do you go to seek technology? Moreover, companies rarely look beyond their own industry to market or acquire technologies. An engine designer seeking fuel injection technology might not immediately think of obtaining it from a rocket manufacturer--but that's exactly what has happened on the yet2.com marketplace.
Intangibles such as intellectual property (IP) comprise as much as 75% of the market value of many companies. Yet, many companies do a less-than-optimal job of leveraging and extracting value from their IP.
Yet2.com Inc. and its online marketplace were founded in 1999 to promote technology licensing and transfer, with joint investment from Siemens, Bayer, Honeywell, DuPont, Procter & Gamble, Caterpillar, and NTT Leasing. The privately held company has offices in the Unites States, Europe, and Japan.
Intellectual Property
The technology acquisition and licensing market is estimated at $105 billion USD and is growing rapidly. But without a global marketplace dedicated to the transfer of intellectual assets, finding potential buyers and sellers of technology would be a hit-or-miss proposition. "R&D intellectual property is not a traditional product, so people don't know quite what to do with it," says Forrester research analyst Steve Kafka. "It's usually the old-boy network. You call up your friend at Philips because that's who you know."
Because that process relies heavily on personal networking, it may take up to 18 months (or more) to find a buyer and to negotiate a deal. It's even harder to fill a technology need that your organization has that might allow you to bring a new product to market more quickly--where do you go to seek technology? Moreover, companies rarely look beyond their own industry to market or acquire technologies. An engine designer seeking fuel injection technology might not immediately think of obtaining it from a rocket manufacturer--but that's exactly what has happened on the yet2.com marketplace.
